To launch Smirnoff ICE Electric, we summoned all humans to the dance floor with a mighty blast upon our neon boogie bugle.
Ad-wise, that meant telling the stories of Baddiewinkle, 87 years young, and Chris Fonseca, deaf dance pioneer. Their badassery prevailed.
When the call came to push product a little harder on social, we answered. And we brought GIFs.
ADs: David Goss, Pedro Sampaio
Senior Writer: Mikio Bradley
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