SMIRNOFF

To launch Smirnoff ICE Electric, we summoned all humans to the dance floor with a mighty blast upon our neon boogie bugle.

Ad-wise, that meant telling the stories of Baddiewinkle, 87 years young, and Chris Fonseca, deaf dance pioneer. Their badassery prevailed.

PRODUCT SOCIAL ASSETS

When the call came to push product a little harder on social, we answered. And we brought GIFs.

Designers: David Goss, Pedro Sampaio 

Senior Writer: Mikio Bradley



E: cfrawley24@gmail.com

P: 770 712 4608