Unlike classic Ice, Smirnoff Ice Electric is non-carbonated. Which means it won’t weigh you down. Which means everyone better report to the dance floor before I lose my patience.
Ad-wise, that meant telling the stories of Baddiewinkle, 87 years young, and Chris Fonseca, deaf dance pioneer. Their talent did the talking.
One Show Gold Pencil 2017; Bronze Clio 2016
When the call came to push product a little harder on social, we answered. And we brought GIFs.
ADs: David Goss, Pedro Sampaio
Senior Writer: Mikio Bradley
P: 770 712 4608