SMIRNOFF ICE ELECTRIC

Unlike classic ICE, Smirnoff ICE Electric is non-carbonated. Which means it won’t weigh you down. Which means everyone better report to the dance floor before I lose my patience.

Ad-wise, that meant telling the stories of Baddiewinkle, 87 years young, and Chris Fonseca, deaf dance pioneer. It was fun. 

One Show Gold Pencil 2017; Bronze Clio 2016

PRODUCT SOCIAL ASSETS

When the call came to push product a little harder on social, we answered. And we brought GIFs.

ADs: David Goss, Pedro Sampaio 

Senior Writer: Mikio Bradley



E: cfrawley24@gmail.com

P: 770 712 4608